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What is Digital Marketing ?

Digital marketing is the process of using digital technologies to promote or market products or services. It can be done through various online channels such as social media, email, and websites. Digital marketing is a very effective way to reach out to potential customers and promote your products or services. It is also a very cost-effective way to reach a large number of people.

Digital marketing is a very powerful tool and if used correctly, it can be very effective in driving sales and achieving business goals. Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. SEO can be used to improve the visibility of a site for both organic (unpaid) and paid search results.

SEO is important for any business that wants to be visible online. It is especially important for businesses that rely on search engine traffic for their customers. SEO can be used to improve the visibility of a site for both organic (unpaid) and paid search results.  There are many factors that go into SEO, including the use of keywords, the structure of a website, and the quality of content. Businesses can use SEO to improve their ranking on search engines and get more traffic to their site.

What is PPC marketing?          

PPC marketing, also known as pay-per-click marketing, is a form of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

PPC can be an extremely effective way to drive traffic to your website, especially if you’re targeting highly competitive keywords. However, it’s important to remember that you’re effectively paying for each and every click, so it’s important to make sure that your ads are well targeted and relevant to your audience.

If you’re not careful, you can easily end up spending a lot of money on PPC without seeing any real results. That’s why it’s important to work with an experienced digital marketing agency that can help you to get the most out of your PPC campaigns.

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