instagram is one of the most popular social media networks, and for good reason: its content is strongly visual and easy to browse. You can also easily share your own content via your smartphone.
For companies, Instagram is also an excellent channel to reach people and create your own brand . Do you already use Instagram in your own business? BuyIGFollowersMalaysia is give support your Own business If not, you should set up an Instagram business account now at the latest. In this article, you will also find instructions on how to create an Instagram account for a company.
What is an Instagram business profile?
Instagram has been one of the most popular social media channels in recent years. There are currently about 2 million Finnish users on Instagram, and the number of users has been growing all the time so far. Instagram is especially known for its popularity among young women, but the user base is becoming more and more diverse all the time.
What is Instagram?
Instagram is a social media channel based on the sharing of various images and videos. The service was launched in October 2010, founded by Kevin Systrom and Mike Krieger. Today, Instagram is owned by Facebook.
Instagram quickly became one of the most popular social media channels. There are currently about 2 million Finnish users on Instagram, and the number of users has been growing all the time so far.
Two types of accounts can be created on Instagram: accounts can be for individuals or companies. You can also easily upgrade your personal account to a business account. A business account differs from a personal account in terms of functionality intended for businesses. The features of the Instagram business account enable, for example, advertising, visitor information of the Instagram business profile and much more information about followers.
Why is Instagram useful for business?
Companies should definitely take advantage of Instagram, as it enables reaching completely new people and engaging old customers. Instagram also offers the company the opportunity to stand out from other brands in the same industry with its own personal style. It also offers customers a low-threshold contact channel, and marketing on social media is almost a necessity for many companies these days.
In the company’s digital marketing, Instagram can also serve as an effective advertising channel for target groups that are difficult to reach via Facebook, for example. The average age of Instagram users is clearly lower than Facebook, so if the target group is younger social media users, you should definitely consider advertising on Instagram.
Before creating an Instagram business account
Before setting up, you should think about a clear and recognizable style for the company’s profile, especially the pictures. It is good to think about, for example, what kind of pictures you use and how you process the pictures: are the pictures colourful or restrained in colour. For example, the company’s visual guidelines can be used to help define the style.
You should also familiarise yourself with the accounts of potential competitors and other companies, as you can also get ideas and thoughts for your own account from them. They can also be used to understand what kind of content works effectively on Instagram.
Use of Instagram in company operations
- Create an Instagram business account for a business.
- Post interesting pictures, videos and stories regularly.
- Use the right hashtags.
- Also like other people’s pictures.
- Invite people to follow your Instagram account.
1. Creating an Instagram business account
Creating an Instagram account for a company is easy. The best way to do this is to install the Instagram application on your smartphone. The free Instagram app can be found in both the Apple Store and the Android Play Store. You can also find the download link when you visit instagram.com on your smartphone .
Create a new Instagram account for the company initially as a personal profile. If you wish, you can also create an account with the more familiar marketing name of the activity or, in some cases, also with the name of your domain name.
However, not all domain names, such as those ending in .com and .net, can be used as an Instagram account name, but for example, a username ending in .fi should work. If you can’t create an account with a domain name, don’t worry, the website address and link can be added to the Instagram user profile.
Create a personal account and turn it into an Instagram business profile
First, create a regular Instagram account, which you can update to a business profile using the following instructions: Edit profile button on your profile -> Change to a business account. After that, you still have to choose whether it is a content publisher or a company, fill in the company’s contact information and a possible business category.
The Instagram Business Profile can also be connected to a Facebook Business Profile , so you should create one first if you don’t have one yet.
Facebook Business Suite
Facebook Business Suite is a mobile application that allows you to connect your company’s Facebook and Instagram accounts and manage both. In particular, it brought the long-awaited function to draft or schedule Instagram posts.
Put your Instagram business account in the description
It is worth investing in the description of the company and filling in the contact information so that it is as easy as possible for visitors to the profile to get in touch. There are 150 characters available for a profile description, so the matter must be summarised effectively. If possible, you should make use of search terms that people use to search for you. In connection with search terms, you must use the pound sign (#) so that the search term in question can also be found using the search function.
Instagram account deletion
Sometimes it may also be necessary to delete an Instagram business account. However, you should first carefully consider whether the deletion is really necessary or whether the account could be changed to a private one.
However, changing the Instagram business profile to private is unfortunately not possible without first changing the business profile back to a personal, i.e. normal, profile. After that, the profile can be changed to private.
How to remove an Instagram business account if you really need it? It can be done by logging in with company credentials via this link: Instagram – request removal of company account .
2. Post interesting pictures and videos regularly
The basic idea of Instagram is, of course, to publish pictures and videos. Interesting pictures gather followers and visibility for their publisher. For the company, this means potentially millions of people to present their own products and services to.
In Instagram business communication, you should invest in the quality of the images, because Instagram is completely based on visuality. It is also possible to get good-quality pictures with a phone, if you remember to take care of the lighting, focus and post-processing of the picture.
Not just pictures, video draws attention effectively
You can also use short videos instead of pictures on Instagram, the value of which is basically higher than static pictures. Video is also an excellent way to demonstrate the operation of products or services, especially if the product depicted is a completely new innovation.
Also take advantage of the Instagram Stories feature
Instagram Stories is a feature that allows you to add photos and videos that disappear within 24 hours. You can add, for example, text, place tags, hashtags and emojis on top of pictures and videos. When making stories, you can also use different face filters.
In business Instagram stories, you can take Followers on a behind-the-scenes trip, give them tips, or give them a little glimpse of new upcoming products. People can also be activated using polls created in stories. Stories can also be saved as highlights, in which case they can be found on the company’s profile even after that 24 hours.
Links can also be added to Instagram business account stories, allowing visitors to click themselves from the story, for example, directly to your website. This is a particularly handy feature because, for example, it is not possible to add links to Instagram posts. The feature can only be used when the company has more than 10,000 followers. However, anyone can link from the story to their own IGTV video.
IGTV is a video service within Instagram
The IGTV feature was released in June 2018. It’s like a video service within Instagram and can be used either directly from the Instagram app or from a separate IGTV app. All Instagram users can create their own IGTV channel to post videos. pediamate
IGTV allows you to publish vertical videos longer than Instagram Stories. Videos must be at least 15 seconds long and can be a maximum of 10 minutes. Verified accounts with more than 10,000 followers can post videos up to an hour long.
IGTV allows you to post longer videos without having to redirect users to another channel, such as YouTube. You cannot advertise on IGTV, visibility must always be obtained organically.
For example, you can view the number of impressions, coverage, recordings, comments and reaction numbers of images and videos. In addition, you can see what has been the most popular publication, for example, on a weekly basis.
From the activities tab, you can get information about the most active days of the week, which can significantly help in planning publications. You can also find information about how many people have visited the profile or clicked on the website link in the profile. pediamate
The target group tab, as the name suggests, tells you information about the followers of your profile. Through it, you get information about, for example, the location, age and gender of the followers.
Note! Instagram is renewing the analytics it offers during the end of 2020, so some may already have the new view in use.
4. Also like other people’s pictures
Social media is not only about promoting one’s own activities, but also about genuine interaction and conversation with others. A smart way to gain visibility is also to participate in discussions and follow other influencers and actors in the field. The Instagram algorithm also favours active users, which means that an active presence is also worth it.
On Instagram, this means liking, commenting, following and sharing content. However, the accounts and photos you follow and comment on often have to be strongly related to your own activities, so that Instagram is better able to classify your own account in the right subject group as well.
The easiest way to gain visibility on Instagram is to like other people’s posts. You can use the hashtags discussed above to start looking for publications suitable for your activity.
You can like anyone’s publication in your own user account either by double-clicking on the image of the publication itself or by clicking on the deep icon associated with it. The original publisher will receive a notification of a new like, and everyone who views the publication in question will also be able to see the likes of the publication.
Naturally, you can also comment on different publications on Instagram. Commenting is a good way to join the conversation and share your own experiences and tips. Commenters can also add hashtags to the post in their comments.
When you follow desired profiles on Instagram, their publications will automatically appear on your timeline in the future. As already stated earlier, the organic visibility of Instagram posts has weakened recently, which means that not all of your followers may see all of your posts. There is an other saller which offer Real Instagram Services in this Arina.
However, the most desired goal is still to get as many followers as possible for your own profile on Instagram. The more followers, the more visibility.
You should also boldly follow other people’s profiles, because other people’s publications, in addition to eye candy, will surely also give you good ideas for your own marketing.