Manufacturing companies used to rely on traditional ways to grow a business. Some of these include referrals, networking events, and even ads on billboards. However, with the recent growth in technology and internet speed, their avenues to achieve growth have widened in scope and reach.
Nowadays, manufacturing companies need to have a strong digital presence on the web for people to find their products and services. They also decide whether to buy from you based on other metrics like testimonials and whether your products can solve issues for them.
Manufacturing marketing services help businesses refine and improve how other people perceive your business, how they interact with it, and whether they consider you a credible seller. We talked to the marketing teams of different manufacturing companies and curated a list of five important marketing services that help them achieve results!
1. Content Marketing or Blogging
These days, it’s the new trend to write informative blogs, videos, or articles that build trust and create brand awareness with customers by helping people learn. The best thing about this is that it works beautifully in creating new leads and retaining existing customers. This helps solve issues for their customers and makes them more likely to buy from your business. This is called content marketing.
Content marketing also helps customers feel like your business cares about them as people, not merely sales targets. Your content strategy should work in alignment with your SEO strategy, which brings us to the next point.
2. Optimizing Your Site For Search Engines
Search Engine Optimization (SEO) refers to the steps that site owners need to implement to ensure users find you on the internet. For users to find your content, read them, and consider you a trustworthy brand, you will have to demonstrate your domain authority, which depends on getting backlinks from reputed sites.
SEO can help brands increase their visibility and lead generation through traffic. Moreover, this kind of lead generation attracts higher quality leads, who are more likely to buy from your business since they are actively looking to make a purchase that adds value to their lives.
3. Pay-Per-Click (PPC) Advertising
Though SEO has a higher ROI than PPC marketing campaigns, PPC helps generate traffic and leads at a much faster pace. With PPC advertising, manufacturing companies can ensure that their ads can reach their target audience by controlling the demographic group, geographical location, and industry niches.
PPC also helps manufacturing companies get higher quality leads by choosing to rank for keywords that customers use to search for products/services. To be successful in marketing for manufacturing industry, you need to execute both SEO and PPC campaigns successfully. Moreover, you can set a cost-effective budget for each campaign and hence, have some control over ad spending.
4. Email Marketing
Compared to other marketing measures, email marketing is a cost-effective form of marketing. Manufacturing companies can leverage email marketing campaigns to reach a wide audience without spending large amounts of money. You merely need to get paid subscriptions to email marketing automation tools that will help you do so.
Moreover, you can track and measure how successful your email campaigns are with some useful metrics like overall ROI, bounce rate, open rate, and click-through rate. Through them, you can see what type of content and headlines resonate with audiences and improvise accordingly. Personalization of emails based on user preferences and behaviour can be very effective.
To implement a campaign that delivers results, nurture and build an email list, write relatable subject lines, and encourage users to undertake a decision via the CTA.
5. Social Media Marketing
20% of smartphone users spend more than 4.5 hours daily on their phones. This means that there is plenty of opportunity for manufacturing companies to show people what their brand is, what products and services they offer, and how they can help them improve their lives. Out of all manufacturing marketing services, social media marketing can help you hyper-target your target audience.
With social media marketing, you can build long-lasting relationships with potential and existing customers by replying to their DMs and comments and writing helpful and informative content. Choose social media platforms where your customers are most active.
Manufacturing marketing services can help manufacturing companies grow their business drastically, if executed well. Note that all these are not substitutes for each other. Rather, the impacts of SEO, PPC, content marketing, email marketing, and social media marketing are at their peak when they are implemented together.